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This site kmmsart.thinkific.com states the following, "A mini online workshop taught by Karla Lawrence." We noticed that the website said " Fall is my favorite season of the year." It also stated " In addition to the cooler temperatures and beautiful colors, one of my favorite things about fall is the pumpkins! I love the variety of colors, shapes, and of course the taste! I figured, what better way to celebrate the start of the season than with a fun pumpkin canvas. In this mini online workshop, I will show you how to create this Happy Fall canvas from start-to-finish! Here is just some of whats included." The header had fall as the highest ranking keyword. It was followed by mixed media workshop, online workshop, and art workshop which isn't as ranked as highly as fall. The next words the site used was seasonal art workshop. fall art workshop was also included but could not be seen by search crawlers.